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A suite of branding pieces for FLEX, a personal training company that specializes in learning how to maintain a healthy lifestyle by making correct choices. (Brochure, Logo, Business Cards, Stationary & Water bottles)

The fold for this brochure is designed to motivate and inform people of FLEX personal training. Closed, the brochure shows the trainer and you on different pages, but working together. When opened, the brochure shows a staircase and a motivation quote showing how you are in charge of your own body. Only you can take the steps to get to where you want to be.

A logo and style guide created for a line of hair care products.

This style guide was created to demonstrate the proper ways to use Angelically You's logo. It also provides information on the correct ways to use it with colour and pairing it with typefaces.

A suite of branding pieces for Iconoclast Cafe, a European style cafe.
(Logo, Wine Logo, Wine Bottle, Wine Label, Menu, Uniform,  & Coffee Cup)

The word “Iconoclast” means freethinker and revolutionary. When you say the word out loud, it makes you think of a small icon or a powerful, simple image. The Iconoclast Café, although busy, is also laid back, so I chose to make my logo the same way: simple. I started with a coffee cup to represent the traditional café style and then added elements of a light bulb, such as the wires and base to the mug. The wires could also be interpreted as steam. I chose a light bulb to help represent the freethinker in all of us. Iconoclast is also a great meeting place where ideas might flow.

A suite of branding pieces for Clear, an organic foods supermarket that just recently opened in Barrie. (Logo, Direct Mail Piece, Newspaper Ad)

Clear specializes in locally produced products such as fruits, vegetables, meats and fish.  To give the logo a  raw and natural appearance, I chose to create a logo that looks like a rubber stamp. Placing the logo in a circle allows it to be placed, wood burned or stamped onto surfaces easily. This also adds to the natural feeling, almost handmade.

When folded together, the direct mail ad looks like an old crate full of fruit and vegetables. This helps promote the organic aspect of Clear.
All text on the wood crate is wood burned to bring out the natural organic theme as well.